Asian paints marketing strategies

Rs 56, crore Rs billion Indian paint industry has been witnessing steady growth despite the fact that some of its user industries are in bad shape. And more importantly, Indian paint manufacturers are optomistic about the future prospects of the industry in the coming years. Low per capita consumption, rising income level and changing habits — all bode well for the sector. Though paint makers are one of the largest spenders on advertising and publicity, gone are the days when certain percentage of revenue spending would have ensured fixed sales.
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Asian Paints Distribution Strategies | Bizfluent

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Changing marketing strategies of paint makers

You are one step away. Enter your pincode to go to the relevant home painting service in your area. At Asian Paints, Sales and Marketing has continuously redefined the market in the paint industry.
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Asian Paints is a leading company in the paint industry in India. While it has grown from a relatively small, decorative paint company to a large business that has a vast consumer customer base, the company's methods of distribution and marketing have only changed slightly over the years. The basic distribution and marketing strategies are still similar to the initial strategies used when Asian Paints first opened its doors.
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