William Shatner's stalwart Capt. James T. Kirk died in the line of duty. Now the actor's bargain-touting Priceline Negotiator is headed heroically to his final frontier. In a new second TV spot set to begin airing Monday, the Negotiator rescues panicked vacationers from a bus teetering on a bridge's railing.
Star Trek: The Illogical Fighting Style of James T. Kirk
James T. Kirk | Memory Alpha | FANDOM powered by Wikia
Among all the qualities required to command a ship and its crew, undoubtedly the most important is an officer's ability in hand-to-hand combat. You don't know where you'll be, or what you'll be doing, when your phaser gets knocked out of your hand and goes skidding across the floor. Or when diplomatic discussions and love-making with an alien race will fall through, and you'll have to fist fight for your life. No man understood this as well as Captain James T.
Priceline Kills Off Captain Kirk in New Ad Campaign
He is smooth, sophisticated, and suave. Women and men want to be with him, and men and women want to be him. He is… the most interesting man in the world! Wait, this is not a beer advertisement.
Despite its current ubiquity in pop culture, Star Trek had a famously difficult birth. It was the rare TV show to have two pilots — the first one was rejected. Without the will and passion of Lucille Ball yes, that Lucille Ball the series might have never made it to air.