Blink gladwell thin

Rapid Cognition Hunches, Insight and Intuition. Learning beyond conscious volition. Our minds operate in many different and strange ways. Some operations we understand like logic visualization and reflection, while others are more mysterious and seemingly their operations are hidden from us. These other operations may function in ways that can be incredibly helpful to us in learning, creating and problem solving, but they seem invisible to us.

Watch what you wear, how you dress or are made up, your expression and posture, and about a dozen other things. People seeing us for the first time will make these small parts to be the whole person, whether they like it or not. With over 20 years in the speaking field, and tens of thousands of people observed and coached in communications , I have come up with the three second rule of immediate comprehension — showing the power of the unconscious First Brain. People experience us immediately. Of course that experience will be modified over time — but the change is much less and much slower than we think.

To over-generalize, there are two types of nonfiction books worth reading: those written by an eminent specialist summarizing the current state of his or her field, often focusing on the singular idea that defines the author's career; and those written by a journalist without special knowledge about the field, tracking a particular idea, crossing the boundaries of disciplines when required by the pursuit. Malcolm Gladwell 's "Blink" is a bravura example of the latter sort of book: he ranges through art museums, emergency rooms, police cars, and psychology laboratories following a skill he terms 'rapid cognition. Rapid cognition is the sort of snap decision-making performed without thinking about how one is thinking, faster and often more correctly than the logical part of the brain can manage. Gladwell sets himself three tasks: to convince the reader that these snap judgments can be as good or better than reasoned conclusions, to discover where and when rapid cognition proves a poor strategy, and to examine how the rapid cognition's results can be improved.

Suffering from marketing information overload? Too many marketing reports, metrics and plans, too much market intelligence, research and survey data? Thin-slicing is a neat cognitive trick that involves taking a narrow slice of data, just what you can capture in the blink of an eye, and letting your intuition do the work for you.